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Simple in theory, growing your business can be difficult in practice. Here’s the reality of marketing and advice on how to get the most out of every campaign you launch.
Give your customers helpful information to drive their decision-making, and they’ll give you their business — and their loyalty.
Tips on how to instill brand loyalty in young people.
Express your diversity values and create an environment where employees and customers alike can do the same.
You need more than one strategy. You need a strategy for every opportunity.
In order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology.
Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?
Many cash-strapped startups abandon the “superfluous” investment of marketing. Big mistake, because marketing can actually provide that cash.
When your customers start going to your competitors to purchase what you refuse to stock, it’s time to rethink your plan.
Find out how you can convince prospective clients that they have a product worth importing or exporting and that your company can be the one to help.
How any company can make an impactful video, based on science and experience.
Ditch your self-promotion mindset to give podcast audiences what they need then the rewards will come.
Everyday products and services require the most creative strategies.
The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
If the facts aren’t selling your product, you need to improve it.
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.