All posts on December, 2016


E-Commerce

Beware of Wildly Inconsistent Online Shopping Rules

Before you sit down at your kitchen table and lose money shopping for Christmas and holiday gifts, you’d be well advised to learn the rules of the online shopping road. They can be very different from one vendor to another, so shop carefully. Some companies do a great job with customer care. Others don’t. I have been both delighted and burned several times, and I’d like to share some of my personal experiences to help you shop more safely.

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Marketing

Fact-Checking Social Content

There’s an argument that it’s not Facebook’s job to fact-check the growing flood of fake news coming at us through its portal. After all, Facebook is just a set of pipes delivering something and is not responsible for the content. Nebulous others have that responsibility. However, Facebook is in the business of delivering content to a wide variety of people for a multitude of reasons.

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